Scale
€550M
Direct and influenced revenue across global practice
15+
Fortune 500 clients across EMEA, APAC, and AMER
1,500+
Professionals trained through Learning from Amazon curriculum
16
Original frameworks developed and deployed at enterprise scale
10
Person expert team built and managed across 3 global regions
3
Global regions with full GTM strategy and pipeline ownership
Engagements
Amazon Web Services
2020 to Present · Berlin
Automotive Manufacturing Finance Insurance Energy
Global Practice Lead, Platform Ecosystem Strategy
Built the Platform Economics Acceleration practice from zero with full P&L ownership across EMEA, APAC, and AMER. Practice grew to 15+ Fortune 500 clients generating €550M in direct and influenced revenue across Automotive, Manufacturing, Finance, and Insurance: BMW, Audi, Volkswagen, Continental, Bosch, and AVL. Built and managed a 10-person expert team alongside a global delivery and strategy partner network.
The problem that produced the frameworks was consistent across every engagement. Organisations arrived with no starting point, no way to identify who their participants actually were or what challenges those participants needed solved. They were building channels, not platforms, optimising for monetisation before they had generated any value. They misunderstood network effects as an outcome to be installed rather than a dynamic that emerges when the right participants are connected through the right products. The sequence from prototyping to validation to Minimal Loveable Platform to scale was either skipped entirely or executed in the wrong order. The flywheel logic was known but not operationalised. These were not strategic failures. They were perceptual ones. Organisations could not see what they were building because no framework existed that showed them how to look. The frameworks built here were the direct response to that gap.
Led enterprise-wide Working Backwards transformations for Fortune 500 clients including Maersk. Architected and delivered the Innovation Engine programme, an L100 to L300 certification curriculum training 1,500+ professionals through the Learning from Amazon curriculum. Enabled autonomous regional delivery across global markets through cultural adaptation mechanisms and local champion networks.
Frameworks originating here
Platform Economics Acceleration MLPlat The Fifth Participant Launchpad End-to-End Capability Framework AME ANIM AAST Drift Detection Human in Meaning Working Backwards Innovation Engine
IBM
2017 to 2020 · Munich
Automotive Manufacturing Finance
Senior Managing Consultant and Product Lead
Led end-to-end development of an enterprise mobility platform in partnership with Apple, adopted by 10 Fortune 500 clients within six months, including Continental, Bosch, and BMW, achieving a 35% increase in field service efficiency and 25% reduction in response times. Developed and delivered a digital transformation strategy for BSH integrating AR technologies for real-time remote assistance, reducing operational downtime by 20% and cutting training costs by 15%. Directed a 15-person cross-functional team across the full delivery lifecycle. Led a $2M digital transformation programme across BSH, Bosch, and BASF implementing Cognitive Enterprise solutions, increasing operational efficiency by 35% and reducing service resolution times by 25%.
The recurring failure pattern across these engagements was the same. Organisations produced slides instead of products. Transformation programmes ran without ever validating whether the customer challenge being solved was real, whether the customers themselves were correctly identified, or whether the proposed solution generated actual value for them. There was no value streaming, no mechanism to test whether value was flowing from the work being done to the people it was meant to serve. The frameworks that emerged from IBM were built to close that gap: to replace delivery theatre with validated products, and to establish the discipline of proving customer challenge resolution before scaling anything.
Frameworks originating here
Liquid Talent Deployment The Temporary Company Enterprise PM Enablement
Earlier career
Capabilities
Practice Leadership
  • Industry & Data and AI Practice Leadership
  • GTM Strategy & Market Development
  • P&L Ownership & Pipeline Management
  • Large Deal Shaping & Close
  • C-Suite Advisory & Stakeholder Management
  • Multi-Region Team Leadership
Agentic & AI
  • Agentic AI & Agentic Enterprise
  • MCP and A2A Protocol
  • Enterprise Agentic AI Deployment
  • Salesforce Agentforce
  • Data & Analytics Portfolio Design
  • Enterprise Design Thinking
Commercial & Delivery
  • Strategic Partner & Hyperscaler Ecosystems
  • Pre-Sales & Deal Qualification
  • Market Sizing & Business Cases
  • Innovation Practice Design & Scaling
  • Partner Ecosystem Orchestration
  • Rapid Prototyping & Deal Validation
Credentials
Certifications
  • AWS Certified GenAI Practitioner
  • AWS Certified Cloud Practitioner
  • MCP and A2A Protocols
  • Agentic AI Essentials
  • Building Agents Essentials
  • Enterprise Design Thinking
  • SCRUM Master
  • Salesforce Agentforce Champion
  • Salesforce Agentforce Innovator
Education & Languages
  • BA Communication Science · University of Greifswald · 2011
  • Linguistics · University of Greifswald
  • Anglicism & Americanism · University of Greifswald
  • Biomechanics · University of Greifswald
German
Native
English
Fluent
Russian
Conversational
Norwegian
Basic
What others say
I had the opportunity to work with Sebastian on a long term customer engagement, and it was one of those collaborations where you immediately recognize you're working with someone operating at a different level. Sebastian's work with the PEA framework and Launchpad was exceptional. He guided us through building the first and second Minimal Loveable Platforms, and what impressed me most was how he balanced technical rigor with practical business value. These weren't theoretical exercises; they were solutions that actually worked in the real world and delivered results quickly. What makes Sebastian different is his ability to see patterns that others miss. He doesn't just think about the technology stack or the cloud architecture. He's constantly considering the organizational dynamics, the coordination challenges between teams, and the communication gaps that can kill even well-designed systems. Working with him, I learned to anticipate problems before they materialized. Sebastian also has this way of asking questions that completely shift how you're thinking about a problem. He's incredibly generous with his knowledge and frameworks, which made our entire team stronger. You don't just get solutions from Sebastian; you get better at solving problems yourself.
Philipp Laurim
Business Transformation for Energy Companies · Amazon Web Services
I truly enjoyed working with Sebastian and can wholeheartedly recommend him. Our collaboration was trusted, energetic, and a shared passion for building impactful platform businesses. Sebastian is a genuine thought leader in Platform Economy, with a rare ability to combine strategic vision with hands-on execution. Together, we co-designed and launched the world's first global Platform Economy Advisory Council, bringing together 12 highly distinguished founding members from leading Top-50 companies across industry and commerce.
Susanne Bretfeld
Colleague · Platform Economy Advisory Council
Sebastian has been an invaluable partner to the Bank over the last two years as we have evolved our platform business strategy. He spent time interviewing key business leaders at our firm and skillfully consolidated the feedback into a comprehensive report. This provided us with a crucial outside-in perspective on our platform strategy. His deep knowledge of platform business models was evident throughout our collaboration, and he was instrumental in helping us create a new product management training programme. Beyond his expertise, he was simply great to work with, and continues to assist us with thought leadership on this fast evolving topic.
Shaad Ebrahim, CFA
Head of Digital Products, Platforms and Beyond Financial Services · Standard Bank Group · Client
I had the privilege of working closely with Sebastian over the past 4 years. Sebastian is a rare talent who seamlessly bridges the worlds of technology and business, bringing strategic insight, technical depth, and a clear focus on delivering value. Throughout our time working together, Sebastian consistently demonstrated a remarkable ability to translate complex technical challenges into actionable business solutions. His understanding of emerging technologies, especially in areas such as cloud computing, Generative AI, Agentic AI and multisided platforms and ecosystems, made him an indispensable asset to both our internal teams and customers. Sebastian has a natural ability to build trust across technical and non-technical audiences, and often played a key role in aligning cross-functional teams around a shared vision.
Brittany Lee Anderson
Direct Manager · Amazon Web Services · 4 years
I had this amazing opportunity to partner with Sebastian on a high priority learning programme that I had to design and deploy for our Product Managers and Owners in Maersk. One key quality that immediately came to the forefront is his ability to ask the right question each time. We were hypothesising and testing and had to ensure that whatever we build would provide that "WoW" feeling and the impact with clearly identified business outcomes. The programme was launched and it was a success and we managed to onboard close to 600+ product owners and leaders to it. The NPS was always close to 65. I would always vouch for Seb's work as he has the eye to detail quality and likes to keep it simple with the value realisation piece being the most important to focus on.
Priyanku Nandi
Strategic Advisor and Transformation Leader · Maersk · Client
I had the privilege of working closely with Sebastian on innovation projects especially in financial services. He has a rare combination of strategic vision and hands-on execution that makes him invaluable when working with banks and insurance companies. Sebastian excels at engaging C-level executives and translating complex market dynamics into actionable strategies. He guides leadership teams in shaping compelling visions for multisided platforms and marketplaces, then masterfully aligns stakeholders behind these initiatives. His talent for uncovering market needs and architecting solutions that create genuine value is exceptional. Every project exceeded client expectations, delivering measurably improved business outcomes and satisfied customers. I recommend Sebastian without reservation.
Feras Alsamawi
Generative and Agentic AI Strategist · AWS
During my tenure at Swiss Re, I had the pleasure of working closely with Sebastian on several high-stakes projects characterized by their innovative nature and potential for significant disruption. Sebastian's contributions were nothing short of transformative, consistently expanding our collective thinking while distilling complex ideas into actionable, simplified strategies. One of Sebastian's most notable strengths is his capacity to reduce complexity. He has an exceptional talent for identifying the core elements that matter most, focusing the team's efforts on these priorities, and pushing for clarity and simplicity. Sebastian is a strategic thinker and an effective doer, a not so usual mix, capable of steering projects through complex corporate landscapes to successful completion.
Pierluigi Fasano
Enterprise Architect · Swiss Re · Client